Needless to say, there has been A LOT going on lately. In this post we will provide some updates on our pending product launch and touch on some current hot button issues.
COVID-19: As you can imagine, the pandemic has significantly intensified the inherent complexity of a new product launch. Our manufacturer has shut down normal operations, for good reason, and shifted their focus to producing PPE for healthcare systems. We applaud them for this effort and are thankful to have a local partner who is willing to contribute to current task at hand. We are in communication with them weekly and are continuously working with them to update our launch plan. Although we are dealing with a moving target, we are confident in our team and our manufacturer’s capabilities to make product available to you as soon as possible.
Generally speaking, this is an interesting time for businesses in almost all industries. Some businesses are grasping for air, so to speak, trying to stay afloat as cash flows have disappeared. In contrast, some organizations are using this down time to make improvements and close the gap on their competition. As a brand-new start up, we are lucky to fall in the latter of the two groups. Our operating costs are essentially nonexistent at this time, and the forced timeline extension is allowing us to move forward on some initiatives that we originally planned for next year. With that being said, we are excited to have some surprises in the works that will hopefully be launched in the coming weeks, assuming the COVID-19 situation calms down and our manufacturer is able to return to normal operations. Regardless of the final launch date, we want you to know that we are putting this down time to good use.
Hunters for Hospitals: As many of you know, we decided to start an initiative to support the healthcare workers during this difficult time. Hunters for Hospitals has been a huge success so far raising over $1000 to date. We plan to continue this initiative for the foreseeable future as we believe any extra support we can provide is valuable. To those of you who have already purchased a piece of apparel as part of the Hunters for Hospitals initiative, we sincerely thank you for your support. We understand this is a financially trying time for everyone, but if you haven’t had a chance to check out our apparel page please do so when you get a chance. At the very least, if you can share the Hunters for Hospitals project it would be greatly appreciated!
Product Updates: We have listed several products we plan to launch in the coming weeks on the product page of the website. I know most of you will scoff at this because there is limited information, but for competitive reasons we’ve decided to release minimal information until we are able to nail down a launch date. We are taking this day by day as the COVID-19 situation progresses and will be releasing product info as soon as possible.
As always, please feel free to reach out to us anytime. We love hearing from you and welcome any conversations, suggestions, questions, etc. Look for weekly updates on this blog page moving forward from now until launch. To all the turkey hunters out there, we hope your season is going well/good luck in the coming weeks! We will be heading out on Saturday!
- The Latitude Outdoors Team